Issue-Oriented Public Relations

Marston has had a broad range of experience influencing public opinion about critical or potentially damaging issues, especially those that involve the environment and health.

Our senior counselors get results by researching issues extensively, identifying key messages and supporting proof, and then penetrating the media with the help of persuasive, authoritative spokespersons, often media-trained by us, to assure effective delivery of key messages.

Marston’s senior counselors take pride in tackling complex, and often arcane, issues that range from econometrics and taxation to carbon sequestration, biology and medicine.

Our senior counselors have extensive experience in overcoming the difficulties of communicating industry jargon and issue-related details to laypersons and journalists. They know that results come from simplifying issues accurately and convincingly so that average individuals can understand how issues affect them personally.