Medicine and Healthcare

Marston has a long history of positioning biotechnology, pharmaceutical, medical device and consumer healthcare provider companies -- large or small -- ahead of their competition.

Whether we are working with clients to launch new products, get them out ahead of a medical breakthrough, or simply to educate consumers and relevant trade industries about our clients’ products and services, we have significant experience effectively communicating with all target audiences.

We provide journalists with detailed information that speaks to their readers/viewers/listeners. Through the media, we educate consumers about unmet needs for treating certain medical or health conditions, and direct attention to our clients’ products that may meet those needs. We understand scientific/medical language and communicate effectively with the scientific/medical community. We also effectively turn medical jargon into consumer-friendly language.

To build client brands, we employ a variety of tactics to secure media coverage, including: identifying and training articulate spokespersons, organizing and conducting national media tours, creative press events and individualized media visits, market-by-market radio and TV media tours, pre-packaged audio, TV and print news releases, and general press materials, including fact sheets, product images/b-roll, press releases and relevant side-bar stories.

Marston has successfully helped introduce billion-dollar products that treat such maladies as diabetes, high cholesterol, high blood pressure, acid reflux, prostate disease and numerous other medical conditions.