Supplementing Traditional News Media with New Direct Digital Media

Turbulent times have slashed the number of newspapers, magazines and broadcast outlets and the space within them for companies and marketers to introduce their products and services, report their earnings and progress, and advance or defend their actions. Online news media have filled the gap only partially, and usually with superficial, less robust content.

This overwhelming change and the emerging technologies that are reshaping the media landscape have created a challenge and new opportunity for companies and marketers. The opportunity is to harness digital technology to communicate directly with customers, shareholders, regulators, suppliers, employees and communities as a supplement to ever scarcer mainstream media coverage. The challenge is knowing when, where and how to engage audiences appropriately and effectively -- from online content, to YouTube videos, to e-mail campaigns, to blog posts, to Facebook fan pages, to Twitter strategies, and many other new media tools.

Marston has years of experience helping many of the nation’s leading companies and marketers to define, shape and deliver their messages. We discern what will resonate with our clients’ ultimate audiences. Our familiarity with all aspects of new and social media helps our clients navigate this rapidly changing territory to directly and effectively reach their target audiences.

Our specialists are skilled in creating compelling editorial content for all media that can attract the attention of our clients’ audiences and entice them to learn more about our clients’ products or services. We have developed online communities for clients, built programs to write regular topical updates for blog posts and Twitter feeds, and partnered with bloggers and created YouTube videos for consumer healthcare educational programs.

The Marston firm also hosts the most extensive public relations and marketing support site in the PR industry, a professional tool that is available as a free service at  www.online-pr.com.