Results-Oriented Crisis Communications and Reputation Management

Clients in crisis need fast answers. Marston understands that, but we also know that inaccurate information or an ill-considered response can be disastrous to one's reputation.

Marston helps clients large and small achieve the most favorable news coverage possible, while controlling damage and protecting their reputations in crises that can range from local incidents to international disasters.

For more than 35 years, the firm has counseled boards of directors, CEOs, CFOs, lawyers, regulators and others to communicate effectively with the media, the public and employees about such issues as:

Lawsuits
Product recalls
Sudden management changes
Business failures
Corporate malfeasance
Employee misbehavior
Hostile mergers and acquisitions
Labor issues
Plant closings
Tainted products
Public misperception
National scandals

Marston advises clients on what to say and what not to say in such crises. We produce fact sheets, questions and answers, white papers, positioning statements and other information that reporters and employees need to get all the facts and draw the correct conclusions.

We media-train our client spokespersons to answer journalists’ probing questions effectively. And we handle and respond to media calls and track the evolution of a crisis by news cycle, with a keen eye on keeping the clients' reputations intact and ongoing advice to help them remain a step ahead as a crisis unfolds.