| Results-Oriented Corporate Counseling and Media Relations Because of their backgrounds and experience, Marston’s senior counselors are skilled in dealing with the top business and financial journalists, as well as with senior corporate executives. We know the questions sophisticated journalists ask. We know the background information journalists with major publications need to write insightful stories that position our clients favorably. We understand deadline pressures journalists face, and we respond quickly to meet journalists’ needs, for the benefit of our clients. Marston generates positive publicity for clients because key journalists trust us and see us as credible resources for their stories. They often come to us in search of new ideas. And they also know we can act fast when opportunities arise because we have done our homework and can match clients to journalists’ stories without delay. Helping journalists report their stories, while at the same time creating positive publicity for clients, is a win-win approach that benefits our clients and enhances our working relationships with the media. Marston uses strategic media relations to get the greatest impact and results for clients. We specialize in penetrating influential television programs, national newspapers and magazines and online media that reach targeted audiences to convey important, persuasive messages. The agency is adept at writing speeches for senior executives that convey key corporate messages, as well as writing opinion-editorial pieces and placing them in influential publications. Marston is also highly experienced in assisting client corporations in communicating effectively with their own boards of directors and employees, using such techniques as video and Power Point presentations, town hall meetings and drafting speeches, internal memoranda and intranet communications. |