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SHADE VAUGHN
Account Supervisor Robert Marston Corporate Communications |
Since joining Marston in 2000, Vaughn has
contributed to successful programs for Major League Baseball, Castle
Harlan, AlixPartners, John Hancock Financial Services, Spencer Stuart,
Albertsons, Cornell University’s The Johnson Graduate School of
Management, LifeScan, Pangea3, The Audubon Society, and The Conservation
Fund.
Vaughn supervised the Sony Electronics account,
which involved monitoring more than 50 online discussion boards for
comments about the company and its products and reporting the
information back to the client for use in improving products and
monitoring industry trends. He co-authored the white paper “Do You Know
What They Are Saying About You?” discussing the importance of online
monitoring.
Prior to joining Marston, he was a public relations
assistant at Regnier, Valdez and Associates, a full-service advertising,
marketing and public relations agency in San Antonio, TX.
Vaughn has a BA in Speech/Communications from
Trinity University in San Antonio, TX.
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