| |  | MICHAEL J. CARGILL
Principal
Robert Marston Corporate Communications | For more than 25 years, Mike Cargill has been achieving results for clients in corporate and financial public relations, investor relations, business-to-business, technology and professional services public relations. At Marston, he has supervised successful programs for Major League Baseball (including turning Jackie Robinson Day into a national media event), General Motors OnStar (including the product launch and national awareness campaign for the GPS technology) and global advertising agency Ammirati Puris Lintas (reshaping the agency’s reputation as one of the most respected ad agencies of the 1990s). He also supervised results-oriented programs for Foote, Cone & Belding, Wang Laboratories, MasterCard International, Eastdil Realty and Siegelgale. | Cargill has experience in developing public relations programs that: | | | • | Advance the image and reputation of law firms; | | | • | Explain legal issues to lay audiences; and | | | • | Support litigation efforts through strategic communication with the media. | He drafted one of the first law firm recruiting brochures, which became the industry model. He worked with the Cleveland Bar Association to draft a document that explained to the public in lay terms the court-ordered desegregation of Cleveland public schools and arranged for the document to be distributed through the Cleveland Press. Early in his career, he served as director of corporate communications at CUH2A, a national architecture and engineering firm in Princeton, NJ. He was also an executive at two New England public relations firms, where he supervised successful programs for several high-technology hardware and software developers, including the launch of Harvard Project Manager, a leader in project management software. |
